Are you ready for the Black Friday rush?! I've you haven't prepared yet you're not too late. 45% of businesses don't know their own Black Friday sales schedules until 3-4 days before the event.
When creating marketing programs and campaigns, companies need to be aware of how they are perceived. An example of a company lacking self awareness when creating a marketing campaign would be Malaysia Airlines.
As everyone remembers, since it happened very recently, Malaysia Airlines recently lost two aircraft due to crashes, MH370 and MH17, which resulted in the deaths of several hundred passengers.
On Monday, the airline launched the marketing campaign called "My Ultimate Bucket List". The campaign called on Australian and New Zealand residents to write their own bucket list of all the things they wish to do before they die. Malaysia Airlines mocked for bucket list challenge
It has been a year of unfathomable catastrophe for Malaysia Airlines, which suffered the twin tragedies of the MH370 and MH17 crashes.