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The Importance Of Content Marketing

There is no better way to educate your market about your brand

Published: 03/14/2016 by Brandon Price

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It’s effective, affordable, and it should be part of your foundation of advertising your business. The goal of content marketing is brand awareness and to bring more viewers to your site. It is a highly effective tool to creating a bigger thumbprint online.

  • On average, content marketing costs 62% less than traditional marketing and can generates about 3 times as many leads.
  • Website conversion rates are about six times higher from content marketing than from other advertising options (2.9% vs 0.5%)
  • Custom written content is more important and more effective than visuals and videos.
  • 50% of consumer time online is spent engaging with custom content.
  • Only 24% of readers scroll down on native content, compared to 71% who scroll down on original content.
  • The average organization spends 30% of their marketing budget on content.
  • 72% of large organizations, and 33% of small companies, outsource their content creation.

With the right content marketing strategy in place, you will be able to bring in more leads, have more effective promotions, and create a larger, more interested consumer base for your business. Whether it is a restaurant, a service, or a product, your business will benefit from content marketing.


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